About For Goodness Sake

We’re dedicated to studying the parts of life that people currently walk alone. The things that make us uncomfortable, that aren’t openly talked about, that are understudied by scientists and researchers.

We partner with University researchers at Indiana University, The Kinsey Institute and Yale University to scientifically gather the collective wisdom of thousands, distill it down into organized, practical insights and turn those into user-centered, radically open and honest online experiences.

Founded in 2014, our flagship project was the first ever large-scale probability study of the specifics of women’s sexual pleasure. We turned those findings into an honest, evidence-based resource, OMGYES.

We hope that the published Stories and Journeys of people’s experience will help make the conversation of pleasure less taboo and help shine guiding light on these crucial parts of the human experience, for this generation and for future generations.

If you would like to share your experience with OMGyes, please add your story below. We would love to hear from you.